public / 2021
Enyaq iV: Interactive Experience
Scroll-led feature experience for the Skoda Enyaq iV.
A Skoda Enyaq iV feature experience rebuilt around scroll-led scenes, Electric and Attitude mode switching and cross-device browser delivery.
Showcase
Skoda Intro
Project Context
Skoda Interactive Stories was built around scroll-driven feature sections for the Skoda Enyaq iV in the UK market.
The interesting part was coordinating scroll position, animation timelines and mode-specific visual states. Users could move through different feature sections and switch between Electric and Attitude modes, with each mode changing both content and presentation.
The same implementation had to work across mobile and desktop, so the interaction model needed to handle different viewport sizes, input types and performance budgets without splitting the work into separate builds.
I was brought onto the project later in the development cycle as the new lead developer. I worked with one other developer, an artist and a producer, and my first major task was redeveloping the project from the ground up.
Rebuilding Around Feature Scenes
Because I joined later and rebuilt the project from the ground up, the practical problem was turning feature scenes, scroll state and animation timing into a structure that could be finished, tested and adjusted quickly.
The feature sections shared enough behaviour to need reusable scene and transition logic, but each car feature still had its own visual state. The implementation had to keep those variations manageable without tying every interaction or animation timeline to a single screen-specific script.
Problem
- The project needed to be rebuilt from the ground up after I joined later in the development cycle.
- Scroll position, animation timing and mode-specific state needed to stay synchronised as users moved through the experience.
- The same feature scenes had to work across mobile and desktop without splitting the project into separate implementations.
Approach
- Took over as lead developer later in the project and oversaw development through delivery.
- Redeveloped the project from the ground up as the initial major task.
- Worked with one other developer, an artist and a producer to deliver the experience.
- Built the interactive feature flow, animation-heavy presentation and cross-device browser behaviour.
- Structured reusable scene and transition logic for the feature-led sections.
Interesting Bits
- Reusable feature scene structure
- Interactive feature switching between Electric and Attitude modes
- Scroll-state synchronised animation timelines
- PixiJS and Odie rendering pipeline
- Animation-heavy transitions and interaction states
- Mobile and desktop responsive browser delivery
Outcome
- Delivered a public-facing interactive promotional experience for the Skoda Enyaq iV.
- The experience won FWA of the Day.